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Darren
has been the management and marketing centerpiece of many
creative endeavors. Most recently Darren is a co-founder of
Alpha, a go-to emporium for guys. Previously, Darren was a
partner in Mhope, a high-end women's fashion line which has
retailed at the likes of Fred Segal, Saks Fifth Avenue, Takashimaya,
and American Rag amongst others. Before founding Mhope, Darren
was in charge of operations at style365.com, a high end fashion
and lifestyle web site. Darren was involved in all aspects
of discovering, editing, and formatting the most stylish web
sites for inclusion in style365's "gold pages" Yahoo-like
directory.
At only 27, Darren produced,
sold, and marketed the independent film, ALL OF IT, which
starred Lesley Ann Warren and was seen on Lifetime Television
in the United States. Before producing independently, Darren
was an executive at a DreamWorks based film production company.
Darren went to USC's Peter Stark Motion Picture Producing
MFA program and Boston University's College of Communication.
Darren currently serves on two
Board of Directors: The Coalition of Los Angeles Designers
and The Hollywood Hills West Neighborhood Council. As President
of CLAD, Darren has been responsible for scouting out the
newest LA design talent, producing fashion shows and PR events
for the group, and furthering its mission to share resources
and heighten the awareness of LA based Design. Darren is a
founder of the HHWNC and now its Vice President, where he
organizes community based government for a population of 40,000
stakeholders.
Darren has recently been featured
in Vanity Fair, DNR, Angeleno, Distinction, and the Hollywood
Reporter, and was honored by the Central City Association
as a "Mover and Shaker" under 35 in Los Angeles
and featured in Women's Wear Daily as one of the five "players"
in the LA fashion scene.
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Christos
brings nearly 20 years of consumer product and retail experience
to Alpha. Upon graduating from the University of Michigan
School of Undergraduate Business, Christos was employed in
the highly selective brand management program at the Clorox
Company. After 3 years in brand management, he was accepted
to the Harvard Business MBA program, but decided to follow
his long-term dream of working for the Walt Disney Company.
During his five-year tenure
at Disney, he rose to become the head of marketing for the
Disney Stores in Europe at the age of 29. He left Disney and
accepted the Vice President of Marketing slot for the Virgin
Megastore chain in the US. Christos led the marketing efforts
during the chain's expansion from 2-22 locations. At Virgin,
he was promoted to Executive Vice President and was responsible
for a $50 million buying budget and a staff of 100.
While at Virgin, Christos conceptualized
and provided seed money for a unique retail concept which
resales very high end clothing from high profile individuals.
The store, Decades Two, has been a runaway success. Sales
have quintupled in 5 years to almost $1.5 million, and has
recently been the section two lead story in the Wall Street
Journal. Christos joined the venture full-time three years
ago.
Christos was recently featured
as one of the most 15 fashionable men in the world by Japanese
Vogue and has been seen in the pages of Vanity Fair, Los Angeles
Magazine, Glamour, DNR, Angeleno, and Vogue as well as on
the Home and Garden Network show, Landscaper's Challenge.
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