ALPHA, THE PREMIER MEN’S LIFESTYLE SHOP
Alpha remains the ultimate one-stop shop for gifts – and is now popping-up at a location near you.
Alpha: Gear for Gents– Alpha remains the ultimate one-stop shop for gifts – and is now popping-up at a location near you. Founded in 2004 by style makers Darren Gold and Christos Garkinos (of Decades and Dukes of Melrose Fame) as an all-encompassing men’s lifestyle store highlighting the best of the best; from candles to cashmere, grooming products to gadgets, water bottles to wayfarers and everything in between. The well-edited selection of both whimsical and practical items with price points for every budget meets the specific male challenges of how to love, groom, learn, look, home and entertain. Alpha is the go to resource for guy’s gifts in Los Angeles…and worldwide via www.alpha-man.com. Alpha has been featured in Vanity Fair, GQ, People Stylewatch, The LA Times, Travel+Leisure, The New York Post, the Advocate, Lucky, People and remains on GQ’s Top 100 stores list as well as GQ.com’s top 10 web sites for holiday shopping.
Alpha continues to bring in the high quality casual, California clothing it has become known for as well as gadgets and accessories. After a successful holiday run at the Andaz Hotel in West Hollywood, Alpha is now popping-up in various locations, including an indefinite run at The Raymond|Lawrence Marketplace in Palm Springs, a gift store-in-store at women's boutique, Satine in Los Angeles, and a full pop-up within pop-up at Satine's Manhattan Beach location. The selection includes items like design objet, high-end board games, men's leather accessories, internet radios and ipod/iPad accessories…and so much more. Also featured are fun and nostalgic classics from owner, Darren Gold's own boyhood like remote control helicopters, air hockey games, balsa wood flyers and even Frank Lloyd Wright Lego sets.
Owner, Darren Gold
Darren has been the strategic centerpiece behind many creative businesses. Most recently Darren is a co-founder of Alpha, a go-to emporium for guys in Los Angeles. Previously, Darren was a partner in Mhope, a high-end women's fashion line which retailed at the likes of Fred Segal, Saks Fifth Avenue, Takashimaya, and American Rag amongst others. Before founding Mhope, Darren was in charge of operations at style365.com, a high end fashion and lifestyle web site. Darren was involved in all aspects of discovering, editing, and formatting the most stylish web sites for inclusion in style365's "gold pages" Yahoo-like directory.
At only 27, Darren produced, sold, and marketed the independent film, ALL OF IT, which starred Lesley Ann Warren and was seen on Lifetime Television in the United States. Before producing independently, Darren was an executive at a DreamWork's based film production company. Darren went to USC's Peter Stark Motion Picture Producing MFA program and Boston University's College of Communication.
Darren currently serves as the Chairman of the Board of the West Hollywood Design District, a business improvement district of high end boutiques, galleries, and showrooms. Darren has also served on the Board of Directors of The Coalition of Los Angeles Designers and The Hollywood Hills West Neighborhood Council. As President of CLAD, Darren has been responsible for scouting out the newest LA design talent, producing fashion shows and PR events for the group, and furthering its mission to share resources and heighten the awareness of LA based Design. Darren is the founding Vice President of the HHWNC where he organized community based government for a population of 40,000 stakeholders.
Darren has been featured in Vanity Fair, GQ, DNR, Angeleno, Distinction, Los Angeles, LA Direct, the Hollywood Reporter, and on the TV Guide channel as well as featured in Women's Wear Daily as one of five "players" in the LA fashion scene. Along with all of this, Darren is also a frequent guest host on the radio show Fashion 411, where he has interviewed such fashion luminaries as Kelly Cutrone and Cameron Silver. To top that off, Darren is also a west coast fashion contributor for British Vogue online.
Darren was born in New York, raised in Michigan, and has lived in LA for 20 years (13 with his dog, Lola, who has recently passed)