Posted: Nov 28th 2012 (0 comments)
What guy, no matter who you are, doesn't love a baseball cap? BUT, how many aren't quite right, don't fit, just feel to juvenile?
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Posted: Nov 22nd 2012 (0 comments)
NOVEMBER 19, 2012 Los Angeles – Apt2B and Alpha are coming together again to create the perfect gift store just in time for the holiday season.
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Posted: Oct 15th 2011 (0 comments)
Our guy Chris got such a great response to his Coachella blog, we thought it had been way too long since we let him loose on the blogosphere. Here is his take on some easy fall trends:
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Posted: Aug 8th 2011 (9 comments)
We thought it was time for another Alpha employee to take a turn at the blog. Most of you can probably relate to Helena's story:
I CANT SLEEP is a new book we have in @ALPHA.
That is the title, but it is also the truth. So, what do I do in the middle of the night?
This is the deal. I do not blog, I am not on facebook, I do not twitter. I do not have a computer life. I have a life.
I still write thank you notes and send invitations If you come into ALPHA then you know me I¹m Helena and I do talk a blue streak.
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Posted: Jun 18th 2011 (3 comments)
We're lucky enough to have another great blog from our very own Chris RA....Here are some of his thoughts on all the summer vacations he has planned...wait, did who's working then????
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Posted: May 26th 2011 (1 comments)
Sorry it's been a minute since we've spoken-we've missed you, but we've been so busy moving and getting ready for summer. So many exciting things are happening in the Alpha world.
PS: Have you stopped into the new store yet? I don't think I've seen you!
We all know Dad's Day is fast approaching. Instead of running around like a chicken with your head cut-off the way you did for Mother's Day (shame on you!), we're about to make your life VERY EASY!!!
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Posted: Apr 30th 2011 (6 comments)
Even though I am not a big watch-wearer myself, I love the artistry, workmanship, the mechanics, and of course the BLING of a proper watch! Short of a Rose Gold Rolex Daytona, there just isn't much I want. Kinda like a tattoo, if I could figure out what I might want emblazoned on my body for eternity, I might get one.
Well, not anymore. Lifted Research Group, a streetwear brand has dropped some affordable, sick-ass watches.
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Posted: Apr 24th 2011 (1 comments)
Like the cliche kinda goes, a basic tee is hard to find...
While you might wanna throw on any ol V Neck you find in the drawer, the fit, the fabric, the weight, the hand, the color gotta be just right...who knew there could be so much to think about with a simple basic tee!?!? If you want to get the most out of your tee, these all matter.
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Posted: Apr 17th 2011 (1 comments)
Now that Coachella is over, Cannes is around the corner, and we are on the brink of summer...although in Southern California true summer is about 2 months out...it's time to focus on what we should be "beaching it" in this season. I've been totally inspired by surfwear companies and beach town life lately...and maybe for good, so I've been thinking about what we would carry if Alpha was a surf shop in a funky beach town somewhere.
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