Chris has not been able to stop talking about Coachella...for weeks...non-stop...every day. So, we figured it was time for him to get some of his excitement down in words. Here's his primer for what to wear next week in the desert:
Posted: Apr 11th 2011 (1 comments)
We got such a great response to Got Coachella Outfit, and we thought Chris could follow-up with some picks for Must-have Cochella Accessories. Here's part 2:
Posted: Apr 17th 2011 (1 comments)
Now that Coachella is over, Cannes is around the corner, and we are on the brink of summer...although in Southern California true summer is about 2 months out...it's time to focus on what we should be "beaching it" in this season. I've been totally inspired by surfwear companies and beach town life lately...and maybe for good, so I've been thinking about what we would carry if Alpha was a surf shop in a funky beach town somewhere.
Posted: Apr 24th 2011 (1 comments)
Like the cliche kinda goes, a basic tee is hard to find...
While you might wanna throw on any ol V Neck you find in the drawer, the fit, the fabric, the weight, the hand, the color gotta be just right...who knew there could be so much to think about with a simple basic tee!?!? If you want to get the most out of your tee, these all matter.
Posted: Apr 30th 2011 (6 comments)
Even though I am not a big watch-wearer myself, I love the artistry, workmanship, the mechanics, and of course the BLING of a proper watch! Short of a Rose Gold Rolex Daytona, there just isn't much I want. Kinda like a tattoo, if I could figure out what I might want emblazoned on my body for eternity, I might get one.
Well, not anymore. Lifted Research Group, a streetwear brand has dropped some affordable, sick-ass watches.